Introduction to Fundraising

Date: Thursday, March 6, 2025
Time: 1:00 PM - 3:30 PM
Location: https://ucla.zoom.us/j/91505501854?pwd=MUZuZmVoN3g1b1paUGRwbFFpRFhUQT09; Meeting ID: 915 0550 1854 Passcode: EAPhil2425

Presenter(s):
Lisa Chow , Associate Director of Training , Employee & Organizational Engagement

Target Audience: New Development Assistants and Coordinators; New Alumni Affairs and Advancement Services staff; New Government & Community Relations staff; All EA Staff interested in an introduction to philanthropy

External Affairs follows a donor-centric model of fundraising that helps us to provide the best service to our donors and alumni. Designed for new staff, this training covers what motivates donors to support UCLA, and how External Affairs staff work to meet our donors’ expectations for gratifying experiences when engaging with UCLA. You will learn how development officers explore philanthropic interests with donors and the steps to cultivating, soliciting, and stewarding donors.

This training was formally titled "Introduction to Philanthropy."

Topics covered:

How to deepen donor engagement with UCLA
Practice exploring donor philanthropic interests
External Affairs service values